The author of this article has compiled 22 predictions based on the current situation of 5G development and combined with the ideas of peers for your reference and learning. Since the first 5G license was issued on June 6, I have not slept well for many days in a row. I am in a period of mental excitement and physical fatigue. I am very sensitive to 5G subconsciously. The advertising industry has reached the edge of a change. Half a month ago, at the 5G conference of Doumeng, Yang Bin, founder of Doumeng Technology, put forward three predictions of his own: Smart advertising terminals brought by 5G will increase by 100 times; Interactive advertising based on H5 video will increase by 1000 times; There is no demo form to download, what you see is what you see.
They represent the changes in the most essential logic of the three advertising industries: media, content and results. This has aroused resonance and discussion in the advertising circle. Based on these three viewpoints, Brother Hua continued to diversify and phone number list reorganize 22 predictions based on the ideas of his peers. We also hope to verify today's judgment in the future. 1. 5G will revolutionize our lives According to the relatively thick lines, 2G is the era of text network information; 3G is the era of picture information, and 4G has opened the era of live broadcast and video. Every time, the media medium and form have undergone qualitative changes, and it has also opened up the ecology of the advertising industry at different stages. Because of the
Huawei incident, the implementation of the global 5G industry has accelerated for at least half a year. At present, equipment, chips, infrastructure, and applications are all on the eve of full trial operation. What will 5G bring? For consumers , it will bring faster bandwidth speeds, near-zero latency, and a more immersive, higher-resolution premium experience; For advertisers , 5G can help brands to better connect with consumers, and the symmetry between users' information and user needs will be greatly improved, thus solving the problem of low advertising efficiency and not only making up for the deficiencies in relevant management laws At the same time, it can also greatly reduce the advertising cost of brand owners; For the advertising industry, the extremely fast experience of 5G will increase the number of advertisements to an unimaginable level.