This new scenario stimulated some scholars to theorize about the natural impact that these changes would have on the relationships between people, in order to suggest to the economic agents of the business world some ways to adapt to the new times and take advantage of the revolution.
Among those who took on the challenge of Jewelry Retouching Service understanding the new normal, the most prominent is Professor Phillip Kotler , recognized worldwide as the greatest academic exponent in the discipline of marketing. Together with his Indonesian colleague, Professor Hermawan .
Kartajaya, another renowned international marketing guru, and senior consultant Iwan Setiawan, they published the theoretical underpinnings in 2010, in the book Marketing 3.0 – How to Attract Customers with Values-Based Marketing . A fundamental text, of enormous importance in the academic and industrial environment, which until today is taken as a reference on the subject.