Ask your sales team for information about your customers and prospects- the ones they interact with most. See if they can generalize about their habits, tastes or interests. Use the lead capture form to collect information from prospects. This way you can easily get job titles, company size, industry, location, and more. One of the most important steps is to interview customers and prospects directly or over the phone. When interviewing customers, you don't just talk to customers who have had a positive experience with the solution.
You should also consult ghost mannequin effect with inexperienced people. This helps you discover more issues and problems that your product cannot solve. Most customers prefer to be asked for feedback. This will make our customers feel more valuable. Therefore, take advantage of this tactic to better understand them, better understand their needs, and improve their offerings. Apart from your customers, you should also interview some of the potential customers who may have obtained information through your lead form. To get them to agree to an interview, you need to do a few things right.
Providing prospects with incentives like a simple gift card is a great way to encourage them to participate in these interviews. When contacting a prospective interviewer, be clear that this is not a sales call. Tell them that you are only trying to do some research to learn more about their challenges, work, and life.