The Law group does this at the bottom of their home page, which you can see here: 4. Create Listings in Industry & Local Directories A big part of legal marketing revolves around getting your name out there more so you can connect to more potential clients. Some clients may turn to local directories or industry directories to do initial research. Many of these directories have advanced search features to help people find law firms or attorneys near them offering the needed services. Examples of directories include: Avvo FindLaw Lawyers LegalZoom (pictured below) HG Complete each directory listing in its entirety, filling out all of the information fields possible.
Many platforms offer both free and paid listings. Create Whatsapp Database free listings on each, and consider testing out paid listings (which will get you improved visibility) on platforms that seem popular in your area. 5. Get Reviews Reviews are a must-have in your law firm marketing plan. Collecting reviews on your Google My Business page can help your law firm show up at the top of the local search results with a highly appealing five star rating next to your name. High ratings help you stand out amongst the competition, and they also help the client feel confident in their decision to contact you.
Plenty of site plugins also allow you to upload reviews from Google onto a client testimonial page or widget onto your site. This ensures that users are seeing those rave reviews no matter how they come across your business. To get more reviews, email each client after their case is over with a link to leave a review. You can also reach out to past clients to ask for reviews, letting them know it helps your firm. If you stress that it helps you help more clients like them.