Want to work for the company. Interaction between employer brand and corporate brand Likely to interact with a business or product brand. So its no surprise that when schoolchildren and students were asked to rate the most attractive employers, BMW, Porsche and Adidas topped the list. But do you really know what makes these companies employers? Probably not. From the outset, it is difficult for companies with less attractive products and brands to win over future experts. or companies showing us how well implementing an employer brand works. The company wont tell many people, but the companys product brands will , and belong to health and pharmaceutical companies.
However with its current employer branding campaign, the company has impressively demonstrated that even a relatively unknown company can present itself in exciting and interesting ways. Campaign Clip Click here to receive marketing and enable this content campaign ad, which begins Make sure your boss cant see you. It not only introduces the different departments, but also reflects the image that the company wants to present. Want to be seen as whatsapp mobile number list young, energetic, innovative and action-oriented and are looking for young talent with these qualities. This label was aptly chosen as an attempt was made not only to attract applicants with this campaign, but also to win over young professionals. The top priority of employer branding, authenticity, is also well implemented. Real employees can be found in the clips, who introduce themselves and their jobs in other short clips.
This well-thought-out implementation also allows you to overlook small technical flaws, such as the fact that each video doesnt link to a company page, and the tags arent tailored specifically for the company. However, under the aforementioned hashtags, youll find plenty of exciting posts that encourage engagement. Here, social media channels are used professionally and adapted to the target group. Many companies can learn from the example. Blogs are no exception, with content completely tailored to the target group of candidates. This is how interns and trainees report on their day-to-day work or what they have learned while at RB. warn! Employer.