Recently, I saw some articles written by excellent product people and found a rule:
People who have a very strong ability to abstract and generalize, that is, the ability to express the essence of things you understand and express them after abstraction, are generally more powerful.
Of course, this rule is definitely not limited to the Internet industry, including all walks of life, is absolutely applicable. So why is it said that people with good abstraction and induction skills are generally more powerful? How can I practice this ability?
Strong ability to abstract and generalize, generally based on a deep understanding of knowledge.
The output of abstract induction is the dish, and the content that is understood is the raw material. The raw materials for cooking have always been terrible, and it must be difficult to cultivate qualified cooking skills.
The Learning Pyramid tells us that only 10% of what is learned is retained when reading, and 90% when taught to others. Not to mention the retention rate when you summarize what you have learned and teach it to others, and others can quickly Latest Mailing Database understand what you have to say. A very simple example, the first person who proposed the transformation formula of "odd change and even change unchanged, symbols look at the quadrant" has a very deep understanding of the trigonometric function induction formula.
Yu Jun, who is in charge of the product at Didi, once mentioned a simple but practical user experience formula based on his own experience in making products. The content is:
User value = new experience - old experience - replacement cost
If the user value is negative, this product does not need to be built, and it will definitely not work; if the user value is positive, you can cooperate with the existing resources to see whether it is feasible to do it. This formula is very simple, but it can explain a lot of problems. for example:
1) Why is first-mover advantage important in many industries?
It can be seen from this formula that for the user value to be positive, the new experience must be greater than the old experience, and the user's migration cost must also be covered. That is to say, if the old product has only 60 points, then your new product is probably not worth 70 points, because the migration cost is there.
People are habitual and lazy, abandoning familiar things to learn new ones, mostly reluctantly, unless the new things can bring great value enhancement. But can you be sure that your product is much better than others?
2) When the stock market wants to convert competing users, what else can be done besides product experience?
Consider starting with reducing replacement costs. For example, in addition to the two major traffic portals of QQ and WeChat, Tencent's game products also have a natural advantage, which is the account system. No matter which game you play, you don't need to go through the registration process, you can log in directly with QQ or WeChat, which not only saves the time cost of registration, but also saves the memory cost of remembering account passwords.